McDonald’s is incorporating QR codes on their carry-out packages that show mobile users nutritional information on the go.
Mobile users can use their smartphones to scan the QR codes, square dots printed on the carry-out bags and drink cups, for “brand stories” and facts about the food they’re eating.
“Our new packaging is designed to engage with customers in relevant ways and celebrate our brand,” McDonald’s Chief Brand Officer Kevin Newell said in a company press release. “Customers tell us they want to know more about the food they are eating and we want to make that as easy as possible by putting this information right at their fingertips.”
McDonald’s already provides customers with nutritional information about their menu items using boards, posters, brochures and tray liners at their restaurants.
Nutritional information also is found on the company’s apps in the iTunes App Store and Google Play, and mobile and desktop websites.