Starbucks plans to open its first shop in Vietnam in early February, marking the 62nd country with Starbucks stores.
The Ho Chi Minh City location and hundreds of others Starbucks expects to have in Vietnam will be owned by Hong Kong Maxim’s Group, which already partners with the coffee company in Hong Kong and Macau.
Vietnam is the largest producer of coffee in the world, after Brazil, and in recent years has become known for better quality. Starbucks has bought arabica coffee from Vietnam for the past three years.
“It’s a highly competitive market,” said John Culver, president of Starbucks Coffee China and Asia Pacific.
“It’s a long-term opportunity, and over time we will have hundreds of stores in Vietnam.”