TB12 is a brand that encompasses sports nutrition, supplements, fitness equipment, apparel, and personalized training. Co-founded by NFL legend Tom Brady and his longtime trainer Alex Guerrero, the company was created to share Brady’s fitness and wellness strategies with the public. These principles are at the heart of Brady’s 2017 New York Times bestselling book The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance.

As the face of the brand, Brady has brought TB12 into the spotlight, with notable coverage in prestigious publications like The New York Times, Business Insider, Rolling Stone, and CBS Sports. The brand’s social media presence is also impressive, boasting:

• Instagram: 476K followers
• YouTube: 17.5K subscribers
• Twitter: 71.8K followers
• Facebook: 94.5K followers

With such widespread attention, TB12 has firmly established itself in the health and fitness industry, generating an estimated annual revenue of $20.3 million, according to Growjo.

In a market saturated with fitness and wellness brands, does TB12 offer something truly unique? This will explore the brand’s products, programs, customer feedback, and more to help you decide if TB12 is right for you.

Overview of TB12

TB12 Sports

TB12 was launched in 2013 in Foxborough, Massachusetts, with the aim of sharing Tom Brady’s unique fitness approach with the public. Brady and Guerrero sought to create a system that could help anyone achieve peak performance, even as they age.

The TB12 approach is centered around “pliability,” a state of muscle health supported by a balanced diet, optimal hydration, mental fitness, and functional strength. The brand offers a full range of products and services, from protein and electrolyte powders to personalized coaching and fitness equipment.

TB12 operates training centers in Foxborough, Boston, and Tampa, with additional body coaches in New York City, providing access to its holistic wellness approach.

But does TB12’s philosophy and product line indeed lead to better health? Let’s break down the pros and cons of the brand.

Pros

• Supplements are competitively priced compared to other brands in the market
• Personalized body coach sessions are available both in-person and online
• Subscription service provides 10% off each order
• Exercise equipment comes with a one-year warranty
• Klarna installment payment options are available
• Free shipping for U.S. orders over $50
• 10% discount on your next order when you subscribe to the mailing list
• TB12’s diet may support weight loss, improved heart health, and enhanced athletic performance

Cons

• Exercise equipment, body coach sessions, and in-person classes can be pretty expensive.

Read The TB12 Method & Transform Your Routine!

TB12 Sports

Tom Brady’s performance at an elite level well into his 40s has intrigued many, and TB12 promises to reveal the secret behind his success. But does the brand indeed provide the insights and methods that make Brady’s longevity possible, or is it all marketing hype?

TB12 Sports

In this , we’ll highlight products from TB12’s nutrition and apparel categories that embody the brand’s philosophy.

TB12 Plant-Based Protein

TB12’s Plant-Based Protein is an excellent choice for both vegans and non-vegans who want a healthy alternative to traditional protein powders. Each serving contains 24 grams of pea protein and is free from sugar, dairy, soy, gluten, and preservatives. This non-GMO powder also offers all essential amino acids and just one gram of carbs. Available in chocolate and vanilla, the protein is priced at $39 for a one-time purchase or $35 if you subscribe for regular shipments.

TB12 Electrolytes

Hydration is crucial after a tough workout. TB12 Electrolytes help replenish vital minerals like magnesium, sodium, and potassium, providing full-spectrum hydration. This product is available in various flavors (peach mango, lemon, raspberry, or unflavored) and costs $15.

TB12 Perform & Recover Set

This supplement set contains two products: Perform, which boosts energy and focus, and Recover, which aids in muscle recovery. To use, take two capsules of Perform in the morning and two of Recover in the evening. The set is priced at $110, or $94 with a subscription.

TB12 Fitted Hats

The TB12 Fitted Hat is perfect for fans who want to show their support for Tom Brady. The hat features FlexFit technology for a snug yet comfortable fit and is available in red, black, and navy for $30.

TB12 Trucker Hat

For those looking to sport Brady’s iconic style, the TB12 Trucker Hat offers both comfort and style. Available for $30, it comes in five color combinations with a curved visor and mesh back for added breathability.

TB12 Method

The TB12 Method is a comprehensive system that combines diet, hydration, strength training, and flexibility exercises. The second edition of Brady’s bestseller, The TB12 Method, is priced at $20 and includes new plant-based meal recipes, along with in-depth explanations of the methods Brady and Guerrero swear by.

Subscribe & Save 10% on TB12 Favorites!

What Is The TB12 Method?

The TB12 Method is designed to improve sports performance, reduce inflammation, prevent injuries, and promote overall health. It focuses on calisthenics, mobility, and flexibility exercises and recommends a diet rich in plant-based, whole foods while avoiding processed foods, sugar, and acidic ingredients.

Is TB12 Only For Athletes?

Although an athlete for athletes created TB12, the system is meant for anyone looking to improve their fitness and overall health, regardless of athletic background.

Who Is TB12 For?

The primary audience for TB12 is likely people looking to improve their fitness or lose weight, especially those seeking guidance from an elite athlete. However, some have criticized the program’s strict dietary rules, suggesting that they may not be sustainable for the average person.

Comparison: TB12 vs. Onnit

Onnit, another well-known health and wellness brand, offers similar products, but TB12’s prices tend to be more affordable. For example, TB12’s protein is $42, while Onnit’s equivalent is around $60. However, Onnit supplements come with free content like articles, podcasts, and videos to help customers maximize their products, whereas TB12’s branding promotes its products as part of a more integrated system, often requiring additional investment.

TB12 s: What Do Customers Think?

TB12 products generally receive positive s. The Plant-Based Protein holds a 4.5/5-star rating on TB12’s website, with many customers praising its taste and mixability. The Looped Resistance Bands also earn high ratings for their low-impact training benefits, with users reporting improvements in strength and flexibility.

Is TB12 Worth It?

After examining TB12’s products, customer feedback, and overall philosophy, we can confidently say that TB12 is a solid choice for beginners or anyone looking for a structured fitness system that provides comprehensive guidance in achieving health and wellness goals.

TB12 Promotions & Discounts

You can save 10% on your next purchase by signing up for the TB12 mailing list. Subscribing to certain products also gives you a 10% discount per order.

Where to Buy TB12

TB12 products can be purchased directly on the brand’s website, tb12sports.com. Some products are also sold at select Whole Foods and Publix locations. In-person training is available at TB12 centers in Boston, Foxborough, and Tampa.

FAQ

Does Tom Brady own TB12?

Yes, Tom Brady co-founded TB12 with his trainer Alex Guerrero.

Where is TB12 made?

Agropur, a Canadian company, manufactures TB12 supplements in the U.S., and some apparel items are produced in China.

Is TB12 vegan and cruelty-free?

TB12 offers several vegan-friendly products, such as Plant-Based Protein powder. Most non-vegan products are free from preservatives, gluten, and soy.

What sizes does TB12 offer?

Supplements come in various sizes, and apparel ranges from S to XXXL.

How to Contact TB12

For general inquiries, email products@tb12sports.com. For Body Coach sessions, contact info@tb12sports.com.

What is TB12’s Shipping Policy?

Orders over $50 in the continental U.S. receive free shipping. International shipping is available through UPS or FedEx, with additional duty fees.

What is TB12’s Return Policy?

Unused or unworn items can be returned within 60 days for a refund. Return labels are provided to make the process easier.

Hydrate Smarter with TB12 Electrolytes!